I’ll not only see which one is driving traffic, but which one is driving the most conversions! How to Create UTM Codes These will all show up in my Google Analytics so that I can tell whether it’s smarter for me to put ad dollars behind the Facebook page OR whether I am better off spending that money on sponsored blog posts with aligned brands. That means, for Instagram, I am going to have one link, for Facebook another and, for each beauty blog that is running a sponsored post, a unique UTM code for each. In order to figure out what is driving the most traffic and conversions, I am going to create a different UTM coded link for each channel and for each campaign. I decide to invest some money into marketing on various blogs and social media channels. Let’s say that I am a soap maker who is new to the market. All of this sounds great, but what does it mean? Even more, you can use UTM codes to track conversions in conjunction with goals in Google Analytics. It helps you monitor marketing effectiveness and optimize accordingly. UTM codes allow you track a source, medium, and campaign name. A UTM code is added to a URL and looks like this: The purpose of UTM codes is to track what campaign is driving traffic. What’s a UTM code, you ask? It’s an Urchin Tracking Module, of course. UTM Codes are Essential for Your Content MarketingĪre you a business that is aiming to optimize performance, lower cost, and increase profit? If you answered “Yes!” to any of those questions and you have some or all of your business online, you should be using UTM codes.
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